chagama

OCHA TIMES
chagama
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At the tea shop and cafe chagama, you can taste more than 70 samples of teas, and offers Sencha brewed with an espresso machine. It is run by Marumo Mori, which was founded in 1987.

Located in a quiet residential area in Takajo, Shizuoka, chagama is a stylish tea shop where you can enjoy both tea and coffee brewed with an espresso machine.

For easy purchase, the tea leaves are offered in packs from 50 grams upward, which is less than for regular teas. The tea package is transparent so that you can see the tea leaves inside. However, it is UV resistant, so the leaves will not have been damaged from sunlight.

↓They offer a wide variety of teas, from flavored tea to tea from rare cultivars(varieties).

All of these tea caddies contain tea leaves inside and add to the feel of the place. If you ask the staff for the teas you want to try, he or she will gently brew each one using a kyusu teapot.

This iron pot requires a lot of care, but boiling water in it makes the water softer to the palate. Besides, the pot absorbs and removes the harsh taste from the tea, making the tea more delicious.

Relaxing Sencha

Hojicha with a roasted aroma

Gyokuro with a taste like dashi broth

Over 70 kinds of teas, from Japanese black tea to basil-flavored tea with a hint of Italian flavor, are always available at chagama. You can sample a variety of teas.

Marumo Mori, which owns chagama, aims for “the best taste, not just a decent one” through careful blending.

The tea farmers produce excellent crude tea, which is the raw material for the final product. From those crude teas, the tea wholesaler creates a delicious tea that suits the customer’s taste.

Blending is the deciding factor in making such a tea.

Blending is called “gogumi” in Japanese. It is the process of blending teas from various regions and cultivars in the tea production process.

Some teas are of single-origin, which are made from a single cultivar of tea, and harvested from a single tea farm. But most of the other teas are blended. Blending brings out the rich flavors and aroma that cannot be produced from a single-origin tea, creating a unique taste for the shop.

The number of teas needed for blending varies depending on the tea. For example, some teas need 7 or 8 kinds of leaves, and another may require 14 or 15. Professional tea masters with many years of experience are responsible for the blending.

The taste brought out by blending becomes the face of the tea brand.

Marumo Mori, selects the best blends from several combinations of teas under the instruction of Nobuki Mori, who is the only Japanese Tea Appraiser in Shizuoka city holding a ninth-dan level tea screening license, and Teruaki Yatsu who won the first prize twice at the National Competition of Tea Screening and is a holder of a seventh-dan level tea screening license.
Their goal is to find “the best taste, not just a decent one”.

On weekend nights, chagama has “chagama-night”, where the bar serves tea-infused cocktails.

Unlike in the daytime, you can find a mystical mood at night, where you can enjoy the perfect combination of alcohol and Japanese tea from the tea specialty shop.

↓Sencha Mojito, with a distinct aroma, is served with nuts as a small appetizer.

↓Original shochu and green tea of chagama and roasted pork that grew up while eating tea leaves.

↓Laphroaig, smoked black tea and whiskey, too.

↓Chai, Indian milk tea, creates a subtle, pleasant stimulation on the tongue.。

↓They also offer non-alcoholic drinks such as Hojicha (roasted green tea) and Sencha green tea.

What is chagama’s wish for their customers?
“We don’t have a clock or thermometer in this shop, because we’d like our customers to enjoy their teatime free of concerns.”

We interviewed the manager of chagama.


Manager “Before, people bought as much tea as we could make. However, tea consumption has been decreasing every year. It is no longer possible to sell all the tea we make.”

Manager “We believe Japanese tea is a great drink. We wondered why it is declining in popularity. So, we asked ourselves, “Is there any way to increase its sales and boost its image?

At chagama, we wanted to do something new and unique to get people to know more about tea. For example, we prepared a small quantity of tea packs, starting at 50 grams, which are easy for our customers to buy.

In the past, the tea leaves were not visible in conventional packaging, so we now provide tea in this transparent packages.

The packages are treated with a UV blocker to protect the tea from UV rays.”

Manager “At chagama, we sell bright-colored kyusu to make tea attractive to younger people.
The bright kyusu has become highly popular, and youths purchase them for themselves.”

Manager “We adjust the lighting in the store to make our tea look even more beautiful. We control the brightness of the shop at different times of the day.

Manager “Our shop doesn’t have a clock or a thermometer.
Our customers are free from the constraints of measuring the temperature of the water and checking the steeping time. We hope our customers can enjoy our tea and their free time.

We also want to change the image of the tea shops that people have. Our shop should be an easy place for people to visit, so they get to feel more familiar with tea.

—“Using an iron kiln to boil water is quite authentic, isn’t it?”

Manager “Thank you. This iron pot had already been here when we didn’t fix our concept. This is named Nambu Tekki from Iwate, made by OITOMI. The pot was produced 40 years ago. The rust has been removed for half a year and finished. The iron pot makes the hot water mild, so the tea can be much more delicious.

In the Tohoku region, the shops keep the water boiling to serve tea to their customers at any time, no matter what.

Imitating their hospitality and customs, we keep the water boiling during all our business hours.”

Manager “We can see that most tea shops have a wide range of new ideas to promote Japanese tea. We also want to discover new ways to promote Japanese tea from various perspectives. The tea shop, chagama is one of those places that’s seeking new ideas.
(↓In Shizuoka, each tea shop plans a variety of projects to spread Japanese tea, and chagama also made lucky bags in collaboration with the other tea shops of san grams and CHA10.)


Why don’t you spend a pleasant time drinking tea and alcohol with the smiling chagama staff who pursue the potential beyond the conventional tea?

About Chagama/How to Purchase

Address 2-11-9, Takajo, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 420-0823, Japan
Website https://www.ochanet.com/chagama/

↑the store’s website

https://shop.ochanet.com/?mode=srh

↑ You can purchase products via this online store as well.

Phone number +81 54-260-4775
E-money and credit cards Available
Open

10:00 to 19:00

For chagamanight, 20:00 to 24:00

For more details, check chagama‘s Facebook or call them.

Closed Mondays
Parking lot Not available
Access 10-minute walk from Shin-shizuoka Station

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