Society changes rapidly.
It's so fast that the best solution today, might not be a month later.
We believe that in order to spread tea under such circumstances, we need to repeat the process of trial and error as fast as the speed at which society is changing, which are the principles of business, to find out where to capitalize the existence of tea and when it's demanded.

No matter how rapidly society, its people, and their values and lifestyles change, we'll find and create spaces for tea.

We want OCHA TIMES to be an exploratory tool for discovering the roles of tea that change with the times because we hope there will be time for tea in any era.

And when general consumers peek into OCHA TIMES and recognize it as a form of entertainment, I think tea will be exciting beyond words.

Chief Editor, OCHA TIMES