Best Matcha Sweets at Japanese Convenience Stores: Must-Try Treats from 7-Eleven, FamilyMart & Lawson

In recent years, the popularity of matcha sweets has surged, captivating countless people with their unique appeal. With growing health consciousness and the influence of visually striking, social media–worthy aesthetics, matcha has become a flavour that attracts attention not only in Japan but across the world. Responding to this global trend, major convenience store chains such as Seven-Eleven, FamilyMart, and Lawson have been rolling out an array of easily accessible matcha treats.

In this feature, OCHATIMES, a web media outlet dedicated to Japanese tea, introduces a carefully curated selection of recommended matcha sweets available at convenience stores nationwide. These delights seamlessly blend the traditional essence of Japanese flavours with modern creativity, offering an exquisite harmony of taste and style.

Indulge yourself in the world of matcha sweets—where deliciousness, visual beauty, and health benefits come together in perfect balance.

A Perfect Trio of Health, Flavour, and Aesthetic Appeal: Exploring the World of Matcha Sweets Found in Convenience Stores

In recent years, matcha sweets have seen a remarkable surge in popularity. This trend can be attributed to growing awareness of matcha’s health benefits and its distinctive, rich flavour. Known for its antioxidant properties and relaxing effects, matcha has become a favourite among health-conscious consumers.

At the same time, the vibrant green hue of matcha has inspired the creation of sweets designed to shine on social media. The visually appealing presentation of these desserts has become one of the key drivers behind their popularity.

Responding to this demand, Japan’s major convenience store chains have been expanding their matcha-based product ranges, offering an array of easy-to-enjoy treats for everyone.

In this feature, OCHATIMES, a web media outlet dedicated to Japanese tea culture, introduces some of the most recommended matcha sweets available at 7-Eleven, FamilyMart, and Lawson.

(Note: At OCHATIMES, the term “matcha sweets” refers broadly to any products that allow one to enjoy the flavour of tea. This definition may differ from the general perception of matcha sweets. Please note that some items may no longer be available, and product prices, specifications, and store availability may vary. All prices listed include tax. For the latest details, please check with each store.)

Recommended Matcha Sweets from Seven-Eleven

Today, it’s hard to imagine a world without 24-hour convenience stores—but the name Seven-Eleven actually comes from its original opening hours: from 7 a.m. to 11 p.m. Despite its humble beginnings, the store has evolved into a cultural staple in Japan, offering an impressive range of ready-to-eat meals, drinks, and of course, sweets.

Seven-Eleven’s desserts, while easily accessible as convenience-store treats, boast a quality and variety that rival those of professional pâtisseries. From seasonal limited-edition flavours to long-time favourites, every item reflects meticulous attention to detail and craftsmanship. It’s no wonder that their sweets frequently feature in media spotlights and food magazines.

Among their many tempting offerings, Seven-Eleven’s matcha-based sweets deserve special mention. Whether you’re a devoted matcha lover or simply curious to explore Japan’s green tea culture in a modern, everyday form, these desserts are well worth a try.

Uji Matcha and Milk Parfait【7-Eleven】

Price: ¥324
This luxurious Japanese parfait layers a mildly bitter Uji matcha mousse with a silky milk pudding. The mousse strikes a perfect balance between gentle sweetness and refined bitterness, allowing the full, rich flavour of premium matcha to shine through. Its slightly grainy texture adds a pleasant mouthfeel, while a touch of bitterness from the matcha whipped cream brings the whole dessert together beautifully.

On top, colourful toppings of shiratama rice dumplings, matcha dumplings, and chewy warabi mochi create a visually delightful finish unique to traditional Japanese sweets.

Each element adds a new texture to enjoy — the soft, springy dumplings and the roasted, melt-in-the-mouth warabi mochi provide satisfying contrast, while the crispy cereal chocolate hidden between the mousse and pudding offers a light, surprising crunch with every bite.

With a refined sweetness and a subtle matcha aroma that never overwhelms, this parfait elegantly combines traditional Japanese flavours, offering a variety of textures and tastes in every spoonful.

Nishio Matcha Latte with Chilled Warabi Jelly【7-Eleven】

Price: ¥270
Made with premium matcha from Nishio in Aichi Prefecture, the “Nishio Matcha Latte with Chilled Warabi Jelly” is a layered dessert in a cup that lets you enjoy a variety of textures and flavours with every spoonful.

At the top, a generous amount of lightly sweetened whipped cream adds a soft, airy touch. Beneath it lies a smooth, creamy matcha mousse where the mellow richness of milk beautifully harmonises with the refined aroma of matcha, enhancing its delicate sweetness.

Next comes a layer of tender matcha jelly, which melts in the mouth and offers a subtle, pleasant bitterness unique to authentic matcha. At the very bottom awaits chewy brown sugar warabi mochi, whose gentle sweetness ties the entire dessert together.

Each layer shines with its own character, yet they blend exquisitely into a well-balanced harmony — allowing the elegant flavour of matcha to take centre stage.

Matcha Old Fashioned Donut【7-Eleven】

Price: ¥149
A classic old-fashioned donut infused with matcha, drizzled with matcha syrup, and coated in matcha chocolate. The outer layer offers a delightfully crisp texture, while the inside remains moist and tender, gently melting in your mouth.

Open the packet and a delicate aroma of matcha greets you. With the first bite, the pleasant crunch gives way to the rich, mellow flavour of matcha that gradually spreads across your palate. The dough carries a subtle matcha note with a touch of bitterness that adds depth. The matcha chocolate coating brings a layer of sweetness and a creamy richness, enhancing both texture and taste.

When chilled, the coating turns crisp, offering a refreshing contrast. Warm it slightly, and the matcha chocolate softens into a velvety glaze, creating a smooth, creamy mouthfeel with a new layer of indulgence.

The bitterness and astringency of matcha are kept mild, with a well-balanced sweetness that makes this donut enjoyable for everyone—from adults seeking a refined treat to children who simply love something sweet.

Matcha Latte【7-Eleven Premium】

Price: ¥192
7-Eleven’s Matcha Latte features rich Uji matcha harmoniously blended with creamy milk. Its smooth texture and well-balanced flavour bring together the mellow sweetness of milk and the gentle aroma of matcha that lingers pleasantly with each sip.

A single bottle offers satisfying volume, making it an appealing choice for matcha lovers seeking both depth and indulgence.

Häagen-Dazs Green Tea ice cream

Price: ¥351
The Haagen-Dazs Green Tea ice cream is a masterpiece that took seven years to perfect. It combines carefully selected first-picked tea leaves with second-harvest leaves that bring a gentle bitterness, maximising the depth and richness of matcha’s natural flavour. (Tea is typically harvested four times a year, so blending leaves of varying tastes and qualities from different seasons requires highly refined expertise.)

Because matcha is delicate and sensitive to heat, Haagen-Dazs takes great care to grind the tea slowly using traditional stone mills, preventing any rise in temperature during the process. This meticulous technique locks in the tea’s vibrant green colour and its refined aroma, resulting in a truly premium matcha ice cream.

From the very first spoonful, an elegant depth of matcha aroma unfolds, followed by a well-balanced umami and refined bitterness. The sweetness is subtle, leaving a pleasantly clean aftertaste.

Haagen-Dazs’ signature firm texture gradually softens over time, creating a smooth, velvety melt in the mouth. The result is an indulgent, authentic matcha experience—richer and more refined than most other green tea ice creams.

Almond Chocolate Matcha 【Meiji】

Price: ¥270
First launched in 1962, Almond Chocolate is one of Meiji’s long-standing classic brands. Almond Chocolate Matcha is a luxurious creation that wraps roasted almonds in rich matcha chocolate made from a blend of two aromatic Uji matcha varieties.

The almonds used are carefully selected from Meiji’s Premium Nut Select range. They are roasted over direct heat to achieve a crisp texture and deep nutty aroma—one of the secrets behind the brand’s enduring popularity.

As you take a bite, the mildly sweet matcha chocolate melts smoothly, releasing an elegant, full-bodied flavour. This is followed by the crunch and fragrance of roasted almonds, leaving a delicate trace of matcha bitterness on the finish. Just one piece is enough to feel completely satisfied.

Combining the timeless appeal of the Almond Chocolate brand with the refined taste of matcha, this indulgent treat is a perfect harmony of flavours—an irresistible delight for both matcha lovers and nut enthusiasts alike.

Alfort Gensen Sabō【Bourbon】

Price: ¥181
Savour the harmony of matcha chocolate made with premium Uji first-flush tea and crisp wholegrain biscuits. The matcha chocolate has a satisfying sweetness and a pleasant snap when bitten into.

The signature texture of Alfort’s wholegrain biscuit delivers a delightful crunch and a hearty bite. Altogether, the contrast between the smooth matcha chocolate and the biscuit’s crispness makes for an enjoyable experience, filling your mouth with a rich, lingering sweetness.

Takara Shochu’s Yawaraka Ocha Wari【Takara Shuzo】

Price: ¥167
Takara Shochu’s Yawaraka Ocha Wari offers a smooth, mellow mouthfeel and a refined tea aroma, with a clean and refreshing taste. With a modest alcohol content of just 4%, it delivers a light and easy-drinking experience. Its low strength makes it enjoyable even for those who aren’t usually fond of alcohol, appealing to a wide range of drinkers.

The flavour is soft on the palate, with just the right balance of tea’s mild bitterness and a pleasant fragrance that lingers gently through the nose. The aroma of tea refreshes the mouth, enhancing the flavour of each subsequent sip — making this the perfect companion to meals, crafted precisely to complement food rather than overpower it.

Another welcome feature is its health-conscious design: zero sugar and zero purines. No artificial flavours or colourings are used, allowing you to fully savour the natural taste of the ingredients themselves.

NIPPON PREMIUM Shizuoka Green Tea Chuhai 【GODO SHUSEI】

Price: ¥167
This authentic green tea chuhai, crafted with premium green tea from Shizuoka – Japan’s most renowned tea-growing region – offers a healthy, flavourful experience with zero sugar and no added flavourings or colourings. In Shizuoka, tea is deeply woven into everyday life, not only as a daily beverage but also as a common mixer for alcoholic drinks.

It’s no surprise that many izakaya in Shizuoka feature “green tea chuhai” on their menus. This “Shizuoka Green Tea Chuhai” beautifully embodies that proud local tea culture, bringing the genuine taste of Shizuoka’s tea-infused drink to your table.

Before drinking, gently shake the can to blend the fine tea sediment settled at the bottom—this enhances its depth of flavour. The liquor takes on a rich, deep green hue reminiscent of fukamushi-cha (deep-steamed tea), with a refined balance of bitterness, sweetness, and body. The distinctive shaded aroma of kabuse-cha harmonises perfectly with the notes of shochu, delivering an impressively authentic recreation of Shizuoka’s signature green tea chuhai.

Recommended Matcha Sweets from FamilyMart

Since 2021, FamilyMart has been holding its annual Uji Matcha Fair every spring, with its popularity growing year after year. Over the past three fairs, total sales have surpassed 16 million items, reflecting the remarkable level of attention the event receives.

In 2024, FamilyMart hosted the Rich Uji Matcha Festival, featuring a wide range of products made with full-bodied, flavourful Uji matcha. Don’t miss the chance to savour FamilyMart’s deeply aromatic matcha creations while the festival lasts.

Chilled Uji Matcha Jelly 【Family Mart】

Price: ¥298
A refreshing cup dessert that combines Uji matcha jelly, shiratama rice dumplings, sweet red bean paste, and clear jelly — delightful to both the eyes and the palate. The vivid green Uji matcha jelly offers a rich flavour balanced with a gentle bitterness, while the translucent green jelly brings a mild sweetness complemented by a subtle syrup aroma.

Its pleasantly soft, bouncy texture adds to the enjoyment, inviting you to savour the interplay between the two types of jelly.

Two shiratama dumplings provide a chewy contrast, and the generous layer of coarse red bean paste at the bottom enhances the matcha’s distinctive flavour.

The visual appeal is another highlight of this dessert. The vibrant layers — the deep green matcha jelly encased in clear jelly and the red bean paste below — are enticing even from the side. Beautiful to look at and deeply satisfying to taste, this is a matcha sweet that captures the essence of Japanese refinement.

Rich Matcha Flavour Shimi Choco Corn Mini 【Family Mart】

Price: ¥168
Co-developed by FamilyMart and Ginbis, the “Rich Matcha Flavour Shimi Choco Corn Mini” is a luxurious bite-sized snack made from light corn puffs infused with rich Uji matcha chocolate. Matcha powder is also kneaded into the dough, releasing a refined aroma of green tea the moment you open the bag.

Each crunchy puff offers a delightful balance of the gentle bitterness of matcha and the smooth sweetness of chocolate, filling your mouth with deep, authentic matcha flavour. Once you start eating, it’s hard to stop—every bite leaves a lingering, satisfying aftertaste of premium matcha.

Takenoko no Sato – Nishio Matcha 【Meiji】

Price: ¥133
Indulge in the refined taste of Japan with Takenoko no Sato – Nishio Matcha, a chocolate snack that captures the essence of traditional Japanese flavours. The moment you open the bag, a gentle wave of rich matcha aroma wafts through the air, instantly delighting any green tea enthusiast.

With every bite, the elegant umami and depth of premium Nishio matcha unfold, perfectly balanced by the buttery richness of the crisp cookie base. The texture melts softly on the tongue, releasing layers of mellow sweetness and fragrant green tea notes that linger delightfully. It’s irresistibly moreish — once you start, you’ll find it hard to stop.

Kinoko no Yama Uji Matcha 【Meiji】

Price: ¥244
Drawn in by the charming packaging, I couldn’t resist picking up Kinoko no Yama Uji Matcha Chocolate. The mushroom-shaped tops are made of rich Uji matcha chocolate with a pleasantly thick layer, offering a well-balanced blend of sweetness and subtle bitterness. The crisp cracker stems carry a faint hint of salt, which enhances the refined matcha flavour beautifully.

While it delivers a satisfying matcha experience, those who prefer an intense, deep matcha taste may find it a touch mild. Still, it’s an excellent choice for anyone new to matcha or curious to explore its distinctive flavour in a light, approachable form.

Matcha Chocolate【Meiji】

Price: ¥339
This milk chocolate is filled with a matcha cream made from ichiban-tsumi matcha — the very first harvest of the season, known for its exceptional aroma and refined flavour. The mellow sweetness of the milk chocolate pairs beautifully with the subtle bitterness of the matcha cream inside, creating a perfectly balanced taste.

Each piece is individually wrapped, making it ideal for a quick refresh during work or study breaks. When opened, a rich chocolate aroma greets you first, followed by the refreshing scent of matcha. The two-layer design — deep brown milk chocolate on the outside and vivid green matcha chocolate within — is as visually appealing as it is delicious.

As it melts in your mouth, the gentle sweetness of the milk chocolate spreads first, then gives way to a delicate hint of matcha. The texture is silky and smooth, with a clean, refreshing finish that leaves you reaching for another piece.

While those seeking the intense depth of authentic matcha may find it on the milder side, it’s a delightful treat for anyone who enjoys sweet chocolate or the soft, comforting flavour of matcha milk.

Recommended Matcha Sweets from Lawson

Lawson launched its brand Uchi Café with the idea of allowing customers to enjoy a relaxing café experience at home through a range of ready-made and homemade desserts.

In recent years, the convenience store chain has teamed up with Morihan—a long-established Uji tea brand founded in 1836 in Kyoto—to create a series of collaborative sweets and bakery items. Under the theme “Tea Time at Lawson,” a variety of matcha-based treats have been released one after another.

Why not take this opportunity to indulge in Lawson’s rich and flavourful matcha sweets?

Kama-age Warabi Mochi Matcha【Tokushima Sangyo – Kanazawa Kenrokuan】

Price: ¥339
The Kama-age Warabi Mochi Matcha stands out with its luxurious packaging and generous serving of uncut warabi mochi filling the container. As soon as you lift the lid, a refreshing aroma reminiscent of matcha and yomogi wafts up, instantly whetting your appetite. The delicate, jelly-like appearance heightens your anticipation even before the first bite.

This warabi mochi is enjoyed by generously sprinkling on the accompanying matcha kinako (soybean flour). Tasting the mochi on its own first, you’ll experience a pleasantly cool and tender texture, followed by a gentle sweetness that spreads through the mouth, subtly carrying the fragrance of matcha.

The matcha kinako offers a perfectly balanced blend of sugar and salt, with a pleasantly crisp texture as you bite into it. When paired with the mochi, the contrast between the mochi’s soft, springy consistency and the kinako’s delicate crunch creates a delightful harmony.

The overall flavour balances a light touch of saltiness and honey-like sweetness, elegantly complemented by the refined bitterness of matcha. When chilled, both the texture and flavour become even more pronounced, making it even more enjoyable. Despite its satisfying 120-gram serving, it remains a modest indulgence at only 144 kilocalories — a pleasing detail for those who wish to savour it guilt-free.

Uchi Café × Cocco Matcha × Matcha Choux【Lawson】

Price: ¥200
This matcha cream puff recreates the flavour of Rich Matcha Cocco, a beloved confection from Shizuoka. Available exclusively in the Chubu region, it’s generously made with Shizuoka-grown matcha—known for its aromatic richness and refined bitterness.

Slightly smaller in size, the choux pastry is soft and airy with a pleasantly crisp bite and a subtle chew inside. The cream blends a milky smoothness with a clean, balanced sweetness, carrying a gentle note of matcha and a faint touch of salt.

▲ The choux is filled to the brim with matcha whipped cream, whose light texture and moderate sweetness make for an elegant, delicate indulgence that never feels heavy.

Its light and refined taste will make you want more than one. Take a moment to savour the gentle harmony between the Shizuoka matcha used in both the pastry and the cream — a delightful expression of regional flavour in every bite.

Matcha Butter TORA(Tiger) Dorayaki【Chateraise】

Price: ¥207
The Matcha Butter Tiger Dorayaki made with Kyoto-grown Uji matcha features a dorayaki batter infused with vibrant green matcha, sandwiched with rich matcha butter cream and Châteraisé’s homemade sweet red bean paste using Hokkaido azuki beans.

The name tora-yaki (tiger dorayaki) comes from the tiger-striped pattern baked onto the surface of the batter.

With the first bite, a deep aroma and pleasant bitterness of matcha unfold across your palate. Although the butter cream contains a generous 67% butter, the matcha flavour remains the star, keeping the taste light and refined.

The matcha-infused batter adds a fluffy yet moist texture that enhances the overall aroma.

The subtly sweet bean paste harmonises beautifully with the matcha’s bitterness, tightening the overall flavour balance. Every component — the batter, the cream, and the beans — offers a taste of matcha, making this an irresistibly satisfying treat for true matcha lovers.

Kodawari Sakaba Ocha Sour【Suntory】

Price: ¥162
Launched in 2018, Suntory’s Kodawari Sakaba brand was created to make the evening drink more enjoyable and enriching. Known for popular offerings such as Lemon Sour and Tako High, the brand has earned widespread acclaim as a perfect companion to food. The latest addition, Ocha Sour – Iyemon, is a food-friendly cocktail that blends gyokuro shochu made with 100% tea leaves from Kyoto’s Fukujuen with gyokuro and matcha infusions, crafted using Suntory’s proprietary blending technology.

The drink’s golden hue evokes asamushicha(lightly steamed green tea) nurtured in mountain valleys. On the palate, it’s refreshingly dry with no sweetness, while a gentle tea aroma—reminiscent of shaded tea leaves—harmonises beautifully with the soft carbonation. This subtle fizz helps cleanse the palate, cutting through oil and enhancing drinkability, making it an ideal match for meals.

With a well-balanced alcohol content of 5%, this Ocha Sour complements food rather than overpowering it, offering a refined, refreshing drink best enjoyed alongside your favourite dishes.

Rich Chocolate Matcha Chocolate Sandwich 【Meiji】

Price: ¥340
The Rich Matcha Chocolate Sandwich combines rich matcha chocolate with crisp cocoa biscuits for a truly indulgent treat. Made with an impressive 51% of first-harvest Nishio matcha, carefully stone-milled using traditional methods, the matcha offers a deep green hue and an invitingly aromatic fragrance. Its refined bitterness and lingering aftertaste deliver a mature, sophisticated flavour experience.

Open the packet, and a gentle waft of matcha aroma instantly stirs the senses. Both the biscuit and chocolate have a satisfying thickness, with the chocolate generously packed from centre to edge — a detail that heightens anticipation even before the first bite.

Each mouthful brings the delightful crunch of cocoa biscuit, perfectly balanced by the smooth, bittersweet matcha chocolate. The texture and richness combine to create a sense of luxury and lasting satisfaction.

A must-try for true matcha lovers, this decadent creation offers an elegant indulgence crafted especially for those who appreciate a grown-up taste.

Rich Chocolate Matcha (6 pieces)【Meiji】

Price: ¥340
Part of Meiji’s new Rich Chocolate series—crafted for inbound travellers—the Koi Chocolate Matcha bar is an authentic Japanese chocolate that showcases locally inspired ingredients.

This premium matcha chocolate contains an impressive 51% of first-flush matcha from Nishio, Aichi Prefecture. (Tea leaves are typically harvested four times a year, but the first flush is especially prized for its superior quality.) Its striking green hue reflects the richness of the tea itself. With each bite, the initial sweetness of the chocolate gives way to matcha’s refined bitterness, deep umami, and lingering aroma that gently fills the mouth.

With its generous use of high-grade matcha, Rich Chocolate Matcha offers a delightful way to savour the full-bodied flavour of authentic Japanese green tea in an elegant chocolate bar.

Popular Matcha Sweets Special! Our Top Picks of Convenience Store Matcha Treats — Summary

All of the matcha sweets introduced here (including a few that aren’t technically “sweets”) are not only easy to pick up at your local convenience store, but also deliver authentic, high-quality matcha flavour.

Major chains such as Seven-Eleven, FamilyMart, and Lawson have each found their own distinctive way to highlight the beauty of matcha, and I was genuinely impressed by their creativity.

With seasonal matcha fairs and limited-edition releases held regularly, it’s clear that convenience-store desserts will continue to evolve—and that the popularity of matcha sweets will only keep growing.

In the middle of a busy day, these easily accessible matcha treats make the perfect little indulgence for yourself, or something delightful to share with friends. Next time you stop by a convenience store, do give one of these matcha sweets a try.

I hope this guide helps you discover your new favourite matcha delight.

Recommended articles : Must-See for Matcha Lovers! Unique Feature on Top Matcha Sweets to Enjoy in Shizuoka, Japan’s Famous Tea Region

Recommended articles : Nanaya matcha gelato: the bridge to the future of Japanese green tea【Shizuoka, Tokyo, Kyoto】

Recommended articles : KIMIKURA: A Fusion of Tradition and Innovation in Japanese Tea, Delivered to the World【Kakegawa City, Shizuoka Prefecture】

Recommended articles : Yabuzakien talks about making the highest quality gyokuro and aiming for the world market【Asahina Gyokuro and Matcha, Shizuoka Prefecture】

Writer	Norikazu Iwamoto
Career	Ochatimes chief editer. Meeting with Vice Governor of Shizuoka prefecture. Judge of Shizuoka 100 tea’s award in 2021~23. Ocha Times link introduced at website of World O-CHA(Tea) Festival 2022, Tea Science Center, The City of Green Tea Shizuoka,  Ministry of Agriculture, Forestry and Fisheries.