Suzukichaen

OCHA TIMES
Suzukichaen
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Suzukichaen, a farmer who cultivates, processes, and sells tea with family in Kawane, famous for tea, in Shizuoka Prefecture

Kenji Suzuki “Kawane’s tea farmers don’t take initiative. They tend to think that making good tea is enough to sell. However, we realized the need for promotion and are trying to promote our tea. We don’t just provide raw leaves, but also create each tea name relating to the characteristics and each logo design.For example, this is named Aojishi, a serow of our town, because the shaded-grown tea reminds us of the image. This symbol is our own design as well. Suzukichaen processes a variety of cultivars, which have each package so that it can help customers distinguish them.

Kraft paper represents Kamairicha.
Black package, black tea.
White package, green tea. Something like that.”

Kenji Suzuki “Each tea name also has each origin.While the website also shows some ways of drinking green tea, it is only a suggestion.
There are no strict rules on how to drink tea, so you can decide on what suits you best.

Kaori Kamacha -Shiroyashio-
Shiroyashio is the flower that blooms in Mt. Sobatsubuyama of Kawane-Honcho at the end of May.
<Brewing Suggestion> Pour 150cc of hot water(90 – 100°C), over 3g of tea leaves and steep for 90 seconds.
↓ Although the tea has a rough appearance, the characteristics of its taste are a refreshing and elegant astringency, along with a gorgeous and gentle aroma.

Kaori Kamacha -Akayashio-
Akayashio is the flower that blooms in an area deep in the mountains of the Oi River basin from mid to late April.
<Brewing Suggestion> Pour 150cc of hot water(90 to 100 °C), over 3g of tea leaves and steep for 90 seconds.
↓ This brings out a subtle brilliance and refreshing aroma.

Kaori Kamacha -Yamasemi-
Yamasemi is a representative bird of Kawane-Honcho.
<Brewing Suggestion> Pour 150 cc of hot water(90 to 100 °C), over 3g of tea leaves, and steep for 90 seconds.
↓ The tea has a refined taste with a gorgeous and slightly milky aroma. You will have a great time enjoying its profound aroma and refreshing taste.

Shizuoka Oxidized Tea -Aojishi-
Aojishi is another name of serow in this town.
<Brewing Suggestion> Pour 150 cc of hot water(90 to 100 °C), over 3g of tea leaves, and steep for 90 seconds.
↓ A gentle and mysterious tea with an excellent aroma and flavor.

Japanese black tea -Hikoishi-
Roasted black tea recommended in the cold season when you miss a strong roasting aroma.
<Brewing Suggestion> Pour 150 cc of very hot boiling water over 3g of tea leaves and steep for 3 minutes.
↓ This is a uniquely Japanese black tea with a prominent smoky aroma achieved through roasting. It’s especially delicious as a stronger tea with some added milk.

Premiun Sencha -Tekari-
The name is derived from Mt. Tekaridake of Kawane-Honcho, one of the 100 Famous Japanese Mountains.
<Brewing Suggestion> Pour 150 cc of hot water (70 to 80 °C), over 2 to 3 g of tea leaves and steep for one minute.
↓ This is a tea with a combination of refreshing astringency and a slight bitterness, as well as a light sweetness. The tea feels like a refreshing breeze in early summer.

Premiun Sencha -Daimugen-
The name is derived from Mt. Daimugen of Kawane-Honcho, one of the 200 Famous Japanese Mountains.
<Brewing Suggestion> Pour 150 cc of hot water (70 to 80 °C), over 2 to 3 g of tea leaves and steep for 1 minute.
↓ This is a tea with a refreshing aroma and the taste of young leaves from the first harvest of the year. It was named after Mt. Daimugen, one of Japan’s 200 most famous mountains, located in Kawane-Honcho. It’s recommended as a tea you can enjoy any day of the week.

Daily Sencha -Musore-
Musore is a mountain that surrounds Tokuyama.
<Brewing Suggestion> Pour 150 cc of hot water(about 80 °C), over 2 to 3 g of tea leaves and steep for 1 minute.
↓ Enjoy this tea at any time of the day, such as break times or during and after meals. It has a refreshing aftertaste.

Most of the teas are named by my wife. Naming is also one of our favorite activities as a farmer who owns a farm.”

“Strange Things in The Tea Industry.” by Kenji Suzuki.

Kenji Suzuki “There are many wonderful tea merchants, while there may be more tea merchants who only see tea based on the industry standards and forget the customer’s view. Some are pursuing tea color and leaf shape too much and neglect the original aroma and taste, which does reduce the good points of tea. They insist the sales are down, but it is reasonable because they don’t focus their eyes on customers.“

Kenji Suzuki “The lower sales are not due to one but multiple factors. Comparing to the past, customers have more options for beverages today, so we cannot avoid the trend. Although some complain about bottled drinks, I believe the presence will encourage us. This is because many people still choose tea.”


Kenji Suzuki “Each beverage company launches bottled tea. This is evidence that tea is still loved, or such a big maker also feels the potential. It’s reassuring knowing the demand of the tea during the time with so many products. If bottled tea was not sold, someone would end up their life without finding the presence of tea. This is because they don’t have kyusu. The bottled tea is not an enemy. If 10% of those who drink the bottled tea start to use kyusu, the next key is how much we can spread tea. We must provide attractive teas.“

Katsuhiko Suzuki, who realized the need for promotion and moved forward earlier, is the father of the owner and the late chairman of the 100 Meicha Council at mountainous areas in Shizuoka Prefecture.

Kenji Suzuki “My father had worked hard and interacted with tea lovers in a tea stall for a long time. Nowadays, oxidized tea is more common, for which he had found the potential earlier. His efforts are leading to our current results.”

Kenji Suzuki “I believe the current mission of tea farmers is to provide diverse values with everyone. A different tea farmer has a different individuality, right? I hope each farmer can serve their unique tea. For me, the taste and aroma are first. I don’t positively see the recent trend in which they focus on the color of tea only. Who are they working for? This is one of the reasons I left a cooperative factory and started to work in my family’s farm.”

― “We’ve seen each other on social media once before. At that time, I was blogging as a hobby and didn’t start OCHA TIMES yet.”

Kenji Suzuki “Your blog made me feel I would like to meet the chief editor. Honestly, tea farmers don’t have much connection with each other. I felt the horizontal connection would create interesting chemistry. We had a similar idea as yours, but I never expected someone would realize that.“

— “I’m a mere office worker now. To my knowledge, a Good Job for an Employee means their Boss Likes Them, not Improvement Step by Step Every Day. No matter how hard we work, we can’t avoid office politics. Your way of life is brilliant, which makes me feel I want to support you. And I’m sure tea has the potential. Now, it still seems to be hidden.”

Kenji Suzuki “I understand that workplace politics. In my previous workplace, I was in the same situation. Since tea is processed in a large volume, it is obviously conservative as a pleasure product. We cannot make a living by the tea business without another part-time job. Conversely, I just expect the future of tea, haha.”

Among tea lovers who I met in Tokyo, so many people selected Suzukichaen as their favorite tea shop. The name often appeared on SNS too while I searched it. There are many fans of the taste by Suzukichaen that continues to process their reliable quality of tea.

Information about Suzuki Chaen and how to buy

Address

982, Tokuyama, Kawane-Honcho, Haibara-gun, Shizuoka Prefecture, 428-0301, Japan

Website http://suzukichaen.com/

(↑ Check out the product details on this website.)

https://kawanecha.thebase.in/

(Click the link to purchase tea. ↑)

(You can directly purchase tea at the tea farm except from April to May, which is the busiest time of the year. Please don’t visit the farm from April to May.)

Phone number +81 547-57-2612

(japanese only)

Please do not suddenly visit tea farms without an appointment in advance, as it troubles farmers.

E-money and credit cards not available
Open Contact Suzukichaen
Closed Contact Suzukichaen
Parking lot  Available (the number is limited)
Access By train
Go from Kanaya Station of Tokaido Line to Suruga-Tokuyama Station of Oigawa Railway (about 1 hour) with a 20-minute walk
By car
Tomei Expressway: 80-minute drive via Sagara Makinohara IC
National Route 1: 60-minute drive via Shimada City

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