CHATO MATCHA & BAKERY: Bringing Matcha into Everyday Life in Shizuoka City [Shizuoka City]

Just a short distance from Shin-Shizuoka Station is a café where matcha can be enjoyed as a natural part of everyday life. Reopened in 2025 following a refurbishment, CHATO MATCHA & BAKERY is a bakery café operated by Kakuni Chato, a tea company founded in 1977. Having exported Shizuoka tea overseas for many years, the company created the café with a simple aim: to make authentic Japanese tea more accessible and enjoyable for younger generations.

Soft natural light fills the glass-fronted interior. Guests can savour a matcha latte, enjoy a freshly whisked bowl of matcha or tuck into a freshly baked Danish pastry. Surrounded by inviting aromas, these moments offer a gentle respite from the demands of everyday life. Rather than presenting tea as something reserved for special occasions, CHATO offers a more relaxed way to appreciate quality Japanese tea as part of a daily routine.
In this article, we explore what makes CHATO MATCHA & BAKERY distinctive, with a particular focus on its café menu.

Editor’s note: For those looking to explore more Japanese tea spots in Shizuoka with matcha on the menu, please also see our Japanese Tea Cafés and Tea Experience Articles.

CHATO MATCHA & BAKERY: A Shizuoka Bakery Café Bringing Matcha into Everyday Life

CHATO MATCHA & BAKERY is a specialist matcha sweets and bakery café located around a five-minute walk from Shin-Shizuoka Station. Alongside authentic organic matcha served in a variety of approachable styles, the café also offers Danish pastries made with carefully selected, health-conscious ingredients. Its house-made sweets featuring matcha and hojicha are also popular.

The exterior has a sleek, contemporary look, with a monochrome palette accented by copper panels. Its refined design gives the café a distinctly different character from the image traditionally associated with Japanese tea shops.

CHATO MATCHA & BAKERY is operated by Kakuni chato, a long-established tea company founded in 1977. The company specialises in organic tea and has also been actively developing its overseas export business.

With the aim of making organic tea more accessible to younger generations, Kakuni Chato opened CHA10 in November 2017. On 1 March 2025, the shop reopened as CHATO MATCHA & BAKERY.

While retaining its original concept of bringing matcha more naturally into everyday life, the renewed café now combines freshly baked bread with Japanese tea in a more contemporary bakery setting.

The interior is bright and open, with large glass windows allowing plenty of natural light into the space. Indoor plants add to the calm atmosphere. There are 12 seats in total, mainly arranged across two counter areas, and both Wi-Fi and power sockets are available.

Soft solo piano music plays in the background, creating a relaxed setting in which to spend time. It is a place where visitors can enjoy Japanese tea, baked goods and sweets in a calm, slightly indulgent setting, with an emphasis on health and wellbeing.

Café Menu at CHATO MATCHA & BAKERY

At CHATO MATCHA & BAKERY, visitors can enjoy JAS-certified organic teas from Kakuni Chato, a long-established tea company that also exports its products overseas. The café also offers sweets inspired by macrobiotic principles — a style of eating centred on grains and vegetables grown with minimal reliance on agricultural chemicals and with an emphasis on natural farming methods — as well as breads made with carefully selected ingredients.

The bakery selection extends well beyond matcha, offering a wide variety of breads to choose from. When ordering a latte, customers can select either soya milk or dairy milk, as well as sweetened or unsweetened options.

During lunchtime, from 11:00 to 14:00, customers receive a ¥200 discount when combining bread, including Danish pastries, with either soup or a drink. It is an easy way to put together a matcha-focused lunch set.

Both eat-in and takeaway are available. It is common to see customers leaving with bakery items alongside high-quality Shizuoka matcha drinks. Here, we introduce a selection from the menu.

NITRO Matcha

Infused with nitrogen, NITRO Matcha combines a creamy foam with a rich, full-bodied flavour. Organic matcha from Okabe, regarded as the birthplace of matcha production in Shizuoka, brings a balanced bitterness and fragrant aroma, complemented by the gentle sweetness of beet sugar.

This drink is available for eat-in only.

▲ Served in a champagne flute, this drink brings together the character of matcha in a striking form, with a layer of creamy foam above its deep green colour.

Matcha Latte

A light, easy-drinking float that balances the gentle bitterness of matcha with the smoothness of soya milk. The latte can be made with either milk or soya milk, according to preference.

▲ Pictured here is the Matcha Soya Latte.

Okabe Matcha

Prepared carefully to order, one bowl at a time, using high-quality matcha from Okabe. It offers a rich aroma, deep umami and a balanced bitterness, and is available both hot and iced.

Matcha Croissant

Made with carefully selected matcha and Haru yo Koi, a wheat grown in Hokkaido, this Danish pastry is one of the shop’s signature items. The outside is crisp and fragrant, with a light, flaky texture.

The pointed ends have an almost snack-like crispness, while the toasted aroma of the pastry is layered with the refined fragrance and gentle bitterness of matcha, together with a subtle hint of salt.

Cut it open and the pastry reveals a vivid matcha-green interior. The dough is soft and pleasantly chewy, with a rich flavour balanced by a natural sweetness. It also pairs particularly well with a matcha drink.

▲ The matcha used in the dough for this and the shop’s other matcha breads is said to be of an even higher grade than the matcha used for its drinks.

Matcha Jelly

This smooth, delicately set matcha jelly is served with lightly sweetened anko red bean paste and the café’s original milk ice cream. The matcha jelly is freshly prepared every day, reflecting the care that goes into the dish. It also pairs well with a tea drink of your choice.

Matcha Basque Cheesecake

An original CHATO MATCHA & BAKERY dessert with a smooth texture, combining the richness of matcha and cheese with the roasted aroma of its lightly charred surface. A popular item on the menu, it is also available as a whole cake in a 12 cm size.

nijimu Gelato

A colourful range of gelato made with organic and pesticide-free teas grown in Shizuoka. With no added flavourings or colourings and a restrained sweetness, each flavour brings out the tea’s delicate aroma, umami and lingering finish.

With each spoonful, the tea’s aroma and umami slowly spread across the palate, almost as if gently seeping through. This sensation is reflected in the name nijimu, Kakuni Chato’s new brand, which expresses the idea of allowing the lingering character of tea to quietly become part of everyday life and remain in the mind.

▲ Teas from the nijimu brand are also available to purchase in the shop.

Matcha Affogato

A house-made soya milk ice cream served with a rich, aromatic organic matcha sauce. Pouring the matcha espresso over the ice cream adds a visual element to the experience. The smooth, creamy texture of the soya milk ice cream pairs beautifully with the deep flavour of matcha.

The tea served at CHATO MATCHA & BAKERY is made with matcha produced in Shizuoka. Kyoto may be the first place that comes to mind when people think of matcha, but high-quality matcha is also produced in Shizuoka.

One of the companies supporting this production is Kakuni Chato, which exports Shizuoka tea to markets around the world.

CHATO MATCHA & BAKERY was created with two aims in mind: to make authentic matcha more accessible to people from overseas, and to introduce younger generations in Japan, among whom tea consumption has been declining, to the taste of genuine Japanese tea.

(For more on the characteristics and production of matcha, the growing range of ways in which it is enjoyed, and how rising demand is changing Japan’s tea-growing regions, see What Is Matcha? Its Characteristics, Production, Changing Ways to Enjoy It and the Transformation of Tea-Growing Regions, based on first-hand reporting.)

Why not experience Shizuoka matcha for yourself when you visit?

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